LONI
Miami, US.
Revolutionizing the brand identity for a mortgage management company, I crafted a dynamic 3D animated aesthetic that embodies trust and streamlined processes.
The visual transformation reflects the company’s commitment to confidence and ease in the realm of mortgage services.
Leading the creative direction for 3D character design, I crafted animated personas inspired by Pixar’s charm for a mortgage management company. Elevating their brand with a whimsical touch, these characters bring a lively dimension to the world of home loans.
Our name is a feminine abstraction of the word “Loan,” which means “préstamo” in Spanish. This was done with the aim of giving Loni a friendly and feminine personality, along with a coherent meaning.
Our symbol is constructed by extracting the letters “L” and “O” from the name “Loni,” taking their geometries to form the abstraction of a house. The letter “L” forms the roof, and the letter “O” forms the body.
This is the primary version of the Solu logo. It should be used as the first option in any graphic piece, cover, back cover, front cover, and corporate stationery. The proportion and size of the symbol in relation to the logo must be maintained.
Full logo version without the symbol. It is recommended to use this when repeated within the same graphic piece, for instance, when placed on all pages of a catalog after already using the full version on the cover.
Its circular format makes it ideal for use as a profile picture on social media, signage, or as an identifier. It is also perfect for use in the website domain and in cases where space is limited.
For profile pictures or identifying symbols, the primary logo or its variations created for the brand must be used.
VOC mode / VOC Home
Miami, US.
This project centers on the development of a clothing brand inspired by three key domains: architecture, interior design, and fashion. Named VOC after the founder, Valeria Ossa Cruz, the brand’s visual identity includes a logo, signature pattern, and a refined yet raw aesthetic.
VOC’s logo and signature pattern seamlessly blend elements from architecture, interior design, and fashion, creating a visually captivating brand identity. This fusion embodies VOC’s ethos, appealing to those who appreciate creativity and craftsmanship.
Through meticulous attention to detail, VOC aims to redefine contemporary fashion, offering a unique and memorable experience for its audience.
ARTISANAL GEOMETRY
For the conceptualization and creative development, we begin with the application of geometry in design. Recognizing the abstraction offered by geometric shapes found in space, we implement them as design elements in garments and other products.
For us, the “arch” holds significant value and prominence, as it has been a fundamental structural element since ancient civilizations, allowing for openings in walls to let in light.
The correct representation of the ARCH within VOC’s graphic elements is by arranging three arches with the same dimensional proportions but in three different sizes, positioned at a single center point.
Our logo is composed of three letters (V, O, and C), each representing three basic geometric shapes (Triangle, Circle, and Square). This combination of geometries is linked to the overall concept of the brand, based on the Artisanal Geometry of all things around us.
VOC HOME
VOC HOME is the line dedicated to interior design, born from our passion for blending architecture, fashion, and interiors. With a curated selection of high-quality products, from statement furniture to decorative accents, VOC HOME offers everything you need to elevate your living space with style and sophistication.
In the conceptualization and creative journey, we embark on a quest inspired by the geometry inherent in design. We delve into the abstract realm of geometric shapes found in the fabric of space, weaving them intricately into the tapestry of our garments and products.
Central to our exploration is the revered ‘arch’, an emblem of architectural prowess since antiquity. From ancient civilizations to modern marvels, the arch has stood as a symbol of structural ingenuity, carving openings in walls to invite the embrace of natural light. Its presence resonates with a timeless elegance, infusing our designs with a touch of historical grandeur and architectural significance.
SOLU
Cartagena, Colombia.
Introducing SOLU, a dynamic solution provider based in the vibrant city of Cartagena. Offering a comprehensive array of services, SOLU caters to the needs of both locals and visitors, ensuring seamless experiences with a focus on safety, reliability, and organization.
Inspired by the breathtaking sunsets that grace the Cartagena skyline, SOLU’s brand identity features a gradient palette mirroring the warm hues of dusk during the scenic journey from Santa Marta to Cartagena. At the heart of the brand is an abstract isotope, derived from geometric elements within the typographic logo, symbolizing the sun, sky, and the gentle waves of the sea.
The word “SOLU” stems from the combination of “Solutions” and “Sun.
Our symbol is constructed using the size of “X” as the module, which corresponds to one-third of its height. Each module measures proportionally 1 cm.
The Solu Gradient and White are the primary colors of the brand. Additionally, Dark Gray is also a significant color, albeit to a lesser extent. Together, these three colors shape the personality of Solu.
The secondary color palette consists of lighter and less saturated variations of the institutional colors. These colors are intended for use as backgrounds and text on white or dark gray backgrounds. They should not, under any circumstances, replace the institutional colors in the logo. However, it is permissible to use these colors in conjunction with the institutional colors, either overlapping or adjacent, as demonstrated in the color samples.
Variations in the shades of institutional colors can be used according to the following percentages. Gradients or solid backgrounds can be created from these shades, but the logo cannot have any alterations in color tones.
DO-6
Bogotá, Colombia.
Revolutionizing the brand identity for a mortgage management company, I crafted a dynamic 3D animated aesthetic that embodies trust and streamlined processes.
The visual transformation reflects the company’s commitment to confidence and ease in the realm of mortgage services.
Leading the creative direction for 3D character design, I crafted animated personas inspired by Pixar’s charm for a mortgage management company. Elevating their brand with a whimsical touch, these characters bring a lively dimension to the world of home loans.
Nuesto logo está compuesto por las letras “DO”, iniciales del nominal “DOSIS”, y el número “6”. Juntos son un juego de palabras, dado que su pornunciación se acerca “Dosis”.
Nuestro símbolo es nuestro logo principal, dispuesto de manera vertical. Es la abstracción de un personaje que tiene gorra.
Nuestro símbolo es nuestro logo principal, dispuesto de manera vertical. Es la abstracción de un personaje que tiene gorra.
Tipografía de línea limpias, neutras, y gran legibilidad. Proyecta modernidad y estabilidad, aportando profesionalismo a la marca, dentro de un concepto minimalista.
Para símbolos identificadores o fotos de perfil, se debe utilizar el logo principal o sus variaciones, creadas para la marca.
